The Art Establishment and Popular Taste
by John Toft
I recently bought a copy of the book "Australian Impressionist & Realist Artists". It includes
work by Greg Allen, Herman Pekel, David Taylor, Robert Wade and Joseph Zbukvic, artists whose names
are familiar to many New Zealand watercolourists. Equally interesting, however, was the thought
provoking introduction, written by the compiler, Melbourne gallery director and art dealer Tom
Roberts, namesake and great nephew of one of Australias most famous artists. In it he explains what
motivated him to produce the book.
Roberts gives what he believes to be the best definition of art:A communication of feeling through
some medium, executed with skill. Skill is included in the definition of art in all dictionaries and
indeed heads the definition in most; but art includes another factor, namely, it must communicate a
feeling. Artists are moved by some object, scene, person, issue or situation with a feeling of
beauty, peace, exhilaration, anger, joy or sorrow. They use their skill to communicate that same
feeling through the painting to the viewer. If they succeed they produce a work of art. There are
therefore two facets to an art work, the feeling which it communicates and the technique employed in
doing so.
He points out that technique can, to a certain degree, be judged objectively, particularly by
practising artists, whereas the feeling a painting conveys to the viewer is entirely personal and
subjective. Roberts argues that a vital art world should entertain or encompass a wide variety of
schools and styles. However, as he points out, Almost exclusively, the art publications of the last
two decades [the book was published in 1990] which illustrate the development of art in Australia,
start with the early artists such as Martens and Glover.
They progress to Buvelot, to the impressionists, then to the era of Hans Heysen. From there they
proceed through the abstract, radical and experimental movements. The impression is made that, from
the time of Heysen, all Australian artists of any worth ceased painting in a traditional
representational manner. This is far from the truth.
Moreover, it is contrary to what the majority of art lovers prefer. Roberts cites a 1959 Morgan
Gallup Poll which asked Australians whether they preferred representational or abstract art. The
results: 79% preferred representational art and 9% preferred abstract. The remainder had no interest
in art. At the time, the director of the Melbourne National Gallery suggested these results were
quite understandable because most people had not been educated to appreciate avant-garde painting.
He explained that matters were in hand to rectify the situation and predicted that in twenty-five
years time the figures would be reversed. They were in hand indeed, writes Roberts.
For more than thirty-five years the art establishment in Australia has been completely controlled by
the practitioners, advocates and sympathisers of abstract or experimental art. All of the art
critics in the
leading newspapers, the gallery directors, art educators in the universities, art schools and, with
few exceptions, in the secondary and primary schools, have taught and promoted the more abstract and
experimental schools of painting. For the most part they have totally denigrated or ignored the more
traditional or figurative artists. It is significant that although the Camberwell Rotary Annual
Exhibition of Traditional Art is the largest indoor art exhibition in Australia this year 3330
paintings were submitted from all over the country and about 1700 of these were hung it never rates
a mention in any of the art columns in any leading newspaper. A small exhibition of thirty or so
pictures in the more radical vein will often score a substantial review. The education in the
abstract and experimental art in the years following the 1959 Morgan Poll was spirited, thorough and
comprehensive, but in spite of that it had no effect what-so-ever on the Australian publics
acceptance and appreciation of art.
Another Morgan Poll taken in 1975 revealed that 78% of people still preferred representational
painting and a further Morgan Poll in 1987 produced the identical figure, 79% still preferred the
representational as against 8% who favoured the abstract.
It is evident that no amount of education, promotion and publicity will alter the fact that the vast
majority of people prefer an art form to which they can relate. Its interesting that the Australian
surveys consistently showed around 12 to 13 percent - approximately one eighth of those surveyed -
werent interested in art. Here, the number appears to be higher - nearly twice as high, in fact. An
article in the New Zealand Listener in March, 2018 entitled Art & Soul, on the opening of Toi
Art, Te Papas dedicated art space, outlined the success of the museum in attracting high visitor
numbers but went on to say, But art is a harder sell. A survey of 2000 New Zealanders shows a fifth
of Te Papas visitors have no interest in visiting an art gallery.
Nearly a third of that group say they wouldnt understand the art; another 28% believe art galleries
are boring. Te Papa head of audience insights, Clint Elsom, commented We are never going to change
that. When around 60% of those who werent interested in visiting the museums art exhibitions said
they wouldnt understand the art or that it was boring, perhaps it has to do with the nature of at
least some of whats on show. How difficult is it to understand a representational painting? Why is
it that the styles of painting preferred by the overwhelming majority of art lovers find so little
favour with most of the art establishment? American art critic Theodore F. Wolff examined this
question in an essay on Andrew Wyeth in his book, The Many Masks of Modern Art:
Many of his critics are so caught up with the notion of mainstream art, with the idea that an
artist, in order to be taken seriously, must paint in a manner that reflects the current art world
consensus of what constitutes relevancy or significance, that they have lost the ability to look
beyond a works style to what it represents or communicates.
It seems never to occur to them that a deeply committed artist of genuine talent and substance could
turn his or her back on any or all modernist or postmodernist approaches without batting an eyelash.
And yet it happens all the time, whether the art establishment cares to admit it or not. Wyeth, of
course, is the outstanding American example of someone who has done just that and has achieved an
extraordinary amount of popular success in the process.
That, above all, is Wyeths unforgiveable crime. If there is one thing the elite of the art world
cannot abide, it is the realization that an artist they admire is also a particular favourite of
plumbers and farmers. They find that intolerable, for it threatens their claim to be special, to
have insights and sensitivities beyond those of ordinary human beings.
Its ironic that art, the great humanizer, should also be the refuge of individuals whose only claim
to fame is that they are better than others by virtue of their exquisite sensibilities and
commitment to advanced
ideas.
Not surprisingly, it is important to these people that art be perceived in the most precious and
progressive of terms, as something so subtle and innovative that only persons of unusual refinement
and imagination could possibly understand and appreciate it.
A number of well known, highly accomplished New Zealand painters have been virtually ignored in
histories of New Zealand art. In An Introduction to New Zealand Painting 1839-1967 by Gordon H.
Brown and Hamish Keith, neither Austen Deans nor Peter McIntyre are deemed worthy of mention. Two
Hundred and Forty Years of New Zealand Painting by Gil Docking, Michael Dunn and Edward Hanfling
includes a brief section on Peter McIntyre, notable for its patronising and condescending tone:
Peter McIntyre (1910-1995) is a name known throughout the land, probably because his work
epitomises, in the popular mind, what painting should be about and what paintings should look like
... In terms of success his achievements were impressive, and a number of painters
emulate his style.
A chapter in this book, Painting since 1990, briefly mentions three of the countrys best known
landscape painters, and concedes that they suffered critical neglect because they preferred to paint
in a traditional style: Other painters have maintained attachments to a more traditional sense of
craft or paint handling, such as still-life (Joanna Margaret Paul and Jude Rae) and landscape
(Douglas Badcock, Austen Deans and Grahame Sydney). Within a modernist framework, where there was an
influence on newness or progress, this might have been perceived as old-fashioned (and it is
noteworthy that some of these artists have been excluded from published histories of New Zealand
art).
We should remind ourselves of Tom Roberts view that a vital art world needs to encompass a wide
variety of schools and styles. That important artists are neglected or ignored by the art
establishment who deem their work to be unfashionable and therefore unworthy of serious attention is
a travesty.